Cookie Policy
Purple Panda Consulting Ltd
Last updated: 5 April 2026
This Cookie Policy explains how Purple Panda Consulting Ltd (“we”, “us”, or “our”) uses cookies and similar technologies on our website and associated services including the Purple Panda Data Maturity Assessment platform.
1. What Are Cookies
Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the site owners.
Cookies may be set by the website you are visiting (first-party cookies) or by third parties whose services the website uses (third-party cookies).
2. How We Use Cookies
The Purple Panda maturity assessment platform uses a minimal number of cookies, limited to those that are strictly necessary to operate the service.
We do not use cookies for advertising, marketing, or behavioural tracking purposes.
3. Cookies We Use
Essential Platform Storage
The platform uses minimal browser-based storage to function correctly. Authentication is handled through secure token-based magic links passed via URL parameters — the platform does not use traditional session cookies.
The following essential items are stored in your browser:
- Authentication token — passed in the URL when you access the platform via your secure magic link, stored temporarily in your browser's address bar
- Cookie consent preference — your accept or decline choice is stored in browser local storage (key: pp-cookie-consent) so we do not ask repeatedly
These are required for the platform to function. No traditional HTTP session cookies are set by the platform.
Local Storage (Functional)
The platform stores the following in your browser's local storage to improve your experience:
- Assessment draft progress (key: maturity-assessment-draft-v8) — saves your questionnaire answers, current page, and company context locally so you can resume an incomplete assessment
- Cookie consent preference (key: pp-cookie-consent) — remembers whether you accepted or declined the cookie banner
Local storage data stays on your device and is not automatically sent to our servers. You can clear it at any time through your browser settings or developer tools.
4. Analytics Cookies
If you accept analytics cookies via the consent banner, we use Google Tag Manager to load Google Analytics, which helps us understand how the platform is used. This allows us to identify which features are popular and where users encounter difficulties.
Google Analytics sets the following cookies:
- _ga — distinguishes unique visitors. Expires after 2 years.
- _ga_* — maintains session state. Expires after 2 years.
We configure Google Analytics with IP anonymisation enabled, meaning your full IP address is never stored by Google.
If you decline analytics cookies, Google Analytics is not loaded and no analytics cookies are set. You can change your preference at any time by clearing local storage for this site.
Google's privacy policy is available at https://policies.google.com/privacy.
5. Cookies We Do NOT Use
The Purple Panda platform does not use:
- Advertising or remarketing cookies
- Social media tracking pixels
- Third-party behavioural profiling cookies
- Cross-site tracking cookies
6. Third-Party Services
The platform does not embed third-party tracking services.
Where the platform connects to external infrastructure for hosting or email delivery, these services do not set cookies in your browser.
7. Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored on your device
- Delete some or all cookies
- Block cookies from specific or all websites
- Set preferences for first-party and third-party cookies separately
Please note that blocking essential cookies may prevent the platform from functioning correctly.
For instructions on managing cookies in your specific browser, visit your browser's help documentation.
8. Local Storage
In addition to cookies, the platform uses browser local storage to save assessment progress and user preferences locally on your device.
Local storage data is not sent to our servers automatically — it remains on your device and is used to improve your experience when returning to the platform.
You can clear local storage through your browser's developer tools or settings.
9. Cookie Consent
When you first visit the platform, a cookie consent banner will be displayed.
Accepting the banner enables Google Analytics, which helps us understand how the platform is used. Declining the banner prevents Google Analytics from loading — no analytics cookies are set and no usage data is collected by Google.
In both cases, essential browser local storage (assessment progress, consent preference) continues to function as required for the platform to operate.
Your consent choice is stored in browser local storage (key: pp-cookie-consent) so you are not asked again. You can reset this at any time by clearing local storage for this site in your browser settings.
10. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons.
The latest version will always be published on this page.
11. Contact
If you have questions about our use of cookies or browser storage, please contact us through the contact form available on our website.